Note: Mail Automation is a Paid Add-on. Please contact our sales team if you would like to add Mail Automation to your subscription plan.
How it works
Automated mail to each prospect warm ups those homes and backs your sales team efforts with constant brand impressions over multiple weeks.
Why direct mail?
When it comes to targeted, home-specific marketing, nothing beats it! Also, combined with other tactics - the data speaks for itself!
With the majority of consumers opening direct mail immediately or the same day they bring it into their residence (72%), industry leaders are investing in triggered, omnichannel campaigns centered around mail delivery date.
62% of consumers reported having taken action after reading a direct mail piece. Take advantage of this fact by reinforcing every touchpoint in your campaign with consistent visuals and messaging to optimize for conversion.
The fact that 51% of consumers sometimes or often share direct mail with friends and family demonstrates the shareability and virality of direct mail by including additional promo codes or offers to share.
Setting up an automated mail program
You can have as many mail programs as you want, each designed around specific campaign strategies. Contact us to set up a new mail program.
Here's an example of how a Jobsite focused Automated Mail Program would work:
Book a new job
Enter the jobsite address in Lead Scout to generate a prospect list of owner-occupied homes around that jobsite
Assign a team member to the area to scout each prospect using the mobile app.
Select the Jobsite Automated Mail Program add-on and decide when you want to start the mail
Launch the mail campaign
Each mailpiece is delivered to each prospect as scheduled at the same time that your assigned team member and job work is active in the neighborhood, building impressions automatically!
Our team works with you to design and approve your mail and drip cadence so it's ready to go whenever you need it. Here's an example mail campaign that includes 3 postcards and 1 handwritten note over the course of about 4 weeks.
Mail Pricing
Email connect@leadscoutapp.com for custom pricing.